COMM2010

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Introduction to Corporate Communication

CommunicationCollege of Arts and Letters

Subject Code

COMM

Course Number

2010

Department(s)

Course Title

Introduction to Corporate Communication

Units

3

Course Description

Prerequisite: COMM 1200 or COMM 1400 or COMM 2000;
Description: An introduction to corporate communication including a focus on status, development, essential writing styles, and the role of advertising, branding, marketing communication, and public relations in today's communication industry.